Mondays with Authors: Meet Carol Fitzgerald, founder of The Book Report Network

By Tricia Vanderhoof Two decades ago, there was no single editorial resource for readers to find out more about the books or authors they loved other than a cover back flap, which often disclosed how many pets or children the authors had, and maybe mentioned where they went to school. There was no Wikipedia, no Google. … Read more

Carol Fitzgerald Weighs In on Harper Lee and Marketing ‘Go Set a Watchman’

‘Go Set a Watchman’: Marketing the Book Without Harper LeeBy Jeffrey A. TrachtenbergFor many highly anticipated new books, publishers trot out the authors for appearances on the talk show circuit or “60 Minutes.”  TV interviews are particularly important in book publishing, where marketing executives view word-of-mouth and social media campaigns as often more effective than … Read more

Carol Fitzgerald Comments on ‘Go Set a Watchman’ Pre-Publication Buzz

HarperCollins Has a Lot Riding on Harper Lee’s ‘Go Set a Watchman’By Jeffrey A. Trachtenberg When the clock strikes 12:01 a.m. on July 14, more than 90 stores nationwide will begin selling Harper Lee’s new novel, “Go Set a Watchman,” to fans who couldn’t wait until the morning. The early store openings, together with hundreds … Read more

Carol Fitzgerald Comments on ‘Girl on the Train’ Success

Girl on the Train’ sells 1 million copiesby Jocelyn McClurgPublisher Riverhead is tooting its horn over the latest hot news for the runaway hit The Girl on the Train, and why not? Paula Hawkins‘ debut psychological thriller passed the 1 million-copies-sold mark this week, with impressive speed. It’s a phenomenal number for a novel by … Read more