‘Go Set a Watchman’: Marketing the Book Without Harper Lee
By Jeffrey A. Trachtenberg
For many highly anticipated new books, publishers trot out the authors for appearances on the talk show circuit or “60 Minutes.” TV interviews are particularly important in book publishing, where marketing executives view word-of-mouth and social media campaigns as often more effective than traditional advertising.
But Harper Lee, 89, isn’t doing any of that in support of her upcoming novel “Go Set a Watchman,” which publishes July 14 (read the first chapter here). The author, famously press shy, has no plans to grant media interviews, said Tina Andreadis, a spokeswoman for HarperCollins Publishers….