Results of’s Millennium Series Survey

Surprise Finding: Majority of’s Survey Respondents Read Stieg Larsson’s Millennium Series in Hardcover and Paperback, Not eBooks

NEW YORK – February 14, 2011 —, a website in, has released the results of its recent Millennium Series Survey, in which they asked readers to answer questions about Stieg Larsson and his bestselling Millennium Series.

More than 1,700 readers participated in the survey. The most surprising statistic: While Stieg Larsson was the first author to become a member of the “Kindle Million Club,” 84% of readers who responded said they did not read the books on an eReading device. Of those that did read the series in eBook form, 9% read on a Kindle, 4% on Barnes & Noble’s Nook, 1% on a Sony eReader, 1% on an iPad and 1% on “other” reader/mobile devices.

In other results, it comes as no surprise that 71.8% of readers chose Lisbeth Salander as their favorite character in the series. Also earning top votes in the survey, the book that started it all, THE GIRL WITH THE DRAGON TATTOO was chosen as favorite book in the series by 27.8%and favorite book cover by 36.4%, although 40% of readers liked all three book covers and could not decide on one favorite.

The popularity of the books has also sparked interest in Swedish tourism, with 44% of readers stating they are ready to pack their bags and visit the sights mentioned in the books, while 5% have already done so.

Regarding the page-to-screen adaptations, 43% have seen and enjoyed the Swedish film versions of the series, while 10% are waiting for the upcoming Hollywood film starring Daniel Craig and Rooney Mara.

“We were so pleased by the number of readers who took part in this survey, which is a testament to the cultural phenomenon that Stieg Larsson has created,” says Carol Fitzgerald, President of “On we named the Millennium Series ‘The Series of The Decade,’ and THE GIRL WHO KICKED THE HORNET’S NEST the ‘2010 Book of the Year.’ This survey is just part of our feature.”

For full coverage of’s “The Book of the Year…and The Series of the Decade” feature please click here:

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For More Information Contact:
Maureen Linehan