Carol Fitzgerald Weighs In on Harper Lee and Marketing ‘Go Set a Watchman’

‘Go Set a Watchman’: Marketing the Book Without Harper LeeBy Jeffrey A. TrachtenbergFor many highly anticipated new books, publishers trot out the authors for appearances on the talk show circuit or “60 Minutes.”  TV interviews are particularly important in book publishing, where marketing executives view word-of-mouth and social media campaigns as often more effective than … Read more