Carol Fitzgerald Comments on the Weak Online Engagement of Oprah’s Book Club 2.0 With USA TODAY, 7/18/2012

OPRAH’S BOOK CLUB 2.0 GOES DIGITALBy Bob Minzesheimer When Oprah Winfrey, then the brightest star on daytime TV, began her book club in 1996, inexpensive e-books and e-readers seemed more futurist rumor than everyday reality. Social media could have meant friendly reporters. Now, as Winfrey, co-owner of a struggling cable network, launches Oprah’s Book Club … Read more…