Carol Fitzgerald Weighs In on Harper Lee and Marketing ‘Go Set a Watchman’

‘Go Set a Watchman’: Marketing the Book Without Harper LeeBy Jeffrey A. TrachtenbergFor many highly anticipated new books, publishers trot out the authors for appearances on the talk show circuit or “60 Minutes.”  TV interviews are particularly important in book publishing, where marketing executives view word-of-mouth and social media campaigns as often more effective than … Read more

Carol Fitzgerald shares thoughts on Tom Clancy’s passing

Appreciation: Tom Clancy mastered the techno-thriller by Bob Minzesheimer “He interjected completely plausible — but chilling — scenarios into everyday settings,” says Carol Fitzgerald, president of the Book Report Network, websites about books and authors. “Readers would always end up thinking, ‘What if?’”Read the full story on USAToday.com